JOLLY&JOLLY has worked with the Dutch designer Alexandra Frida since the start of her label in 2014. Involved in the entire process of the label, we advice on the collections and create her brand strategy and campaigns.
Alexandra Frida is a designer with a message. Her collections are designed from the strong desire to give women the confidence to achieve whatever they want in life. Her message to women around the world is: “Chase your dreams.”
Highlights of our collaboration include the runway shows at the Amsterdam Fashion Week (July 2015), New York (September 2015), the relaunch of her website (March 2016) and the recent deal with Eye Wish Opticiens as presented at the Amsterdam Fashion Week in January 2017. A flagship store in Amsterdam will open soon. For more information please visit www.alexandrafrida.com.