Gray Label is a global lifestyle brand that aims at contributing to a world in which children can be their true selves. Their efforts are focused on making minimalistic and easy-to-wear children’s apparel available to as many children around the world as possible.
In addition Gray Label is 100% organic and widely recognised as a pioneer in integrating sustainable and responsible practices in everything they do. They feel that if they respect children, they should respect the world they live in too.
At JOLLY AGENCY, we helped Gray Label defining their purpose and translating it into a distinctive brand identity. We advised in the formulation of their brand promise and helped the label bringing their purpose to the core of their organisation. To us, Gray Label is the perfect example of a brand that strives to make a positive impact on the world and people's lives. For more information please visit: www.gray-label.com