Millennials: a much talked about but hard to define generation that’s attracting the interest of advertisers worldwide. Although many reports have attempted to define Millennial behaviour, none of them seem to get down to the heart of what a Millennial’s life is really about. Being Millennials ourselves, we know that we’re much more than a simple statistic in a report aimed at pinpointing the commercial behaviour of a new breed of consumers.
The question of what truly drives Millennials remains. What is it that makes this generation so different from its predecessors? And what impact will this generation have on the way we think and buy?
To answer these questions JOLLY&JOLLY gathered data of more than 1,000 Millennials. The insights will be presented in our Millennial Trend Report explaining the increasing gap between Millennials and brands. It consists of the tools necessary to establish meaningful connections with a generation whose sole aim is no longer to make money, but rather to make a difference in the world. We're currently speaking to launching partners.