The Nespresso story began with a simple idea: enable anyone to create the perfect cup of espresso coffee – just like a skilled barista. Nespresso has redefined and revolutionised the way millions of people enjoy their espresso coffee. It has shaped the global coffee culture. Present in over 60 countries, Nespresso takes a long-term, holistic approach to sustainability. They are committed to ensure sustainability across all operations, from coffee sourcing to capsule recycling and seeking to create shared value for the business and for society.
For Nespresso, JOLLY AGENCY trained 20 German Store Managers, in order to help them pro-actively share the Nespresso brand story and create the perfect Nespresso brand experience for their customers. Central to the training was Nespresso's purpose, translated into a set of simple principles to deliver value to customers consistently.