UNICEF believes all children have a right to survive, thrive and fulfill their potential – to the benefit of a better world.
UNICEF promotes the rights and wellbeing of every child, in everything they do. They work in 190 countries to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children.
“The next steps of our journey will depend on our willingness to adapt to the changing world around us," said Anthony Lake, Executive Director, UNICEF.
In this context, UNICEF Nederland has asked JOLLY AGENCY to advise the company on its strategy to increase loyalty amongst Millennials. We're helping UNICEF in finding opportunities to gain this generation's affinity by understanding and speaking to the values that drive them and making sure they feel informed and involved, not just marketed to.